Radio ratings: Mix94.5 loses its lead in Perth’s tight race

July 2, 2013 1:08

Perth Monday to Sunday share. Source: Nielsen

Southern Cross Austereo’s Mix94.5 FM has lost its lead as Perth’s number one station and 96FM has taken the top spot in the latest Nielsen survey.

As Mix94.5’s share of the audience dropped from 13.3 to 12.3 per cent Monday to Sunday, 96FM’s audience grew from 12.7 to 13.5 per cent. And 96FM also nabbed the top spot from Monday to Friday as Mix 94.5’s audience share fell from 13.3 per cent to 12.5 per cent and 96FM’s grew from 13 to 14 per cent.

DMG’s Nova 93.7 holds its close third place in the race with just a slight drop in its audience share from 12.3 to 12.2 per cent Monday to Sunday, and from 12.5 to 12.2 per cent Monday to Friday.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Megan Reynolds

Topics