Mixed results for smaller online publishers in August AMAA survey

September 16, 2014 10:07

Australia’s smaller online publishers reported mixed results in the month of August for online traffic the latest data from the Audited Media Association of Australia (AMAA) shows.

Popular Culture website Pedestrian TV once again topped the survey with a 29.82 per cent growth in audience with average daily of 92,420 unique browsers (ubs) and more than 4.5m page impressions in August. While entertainment guide Timeout came second reporting a dip of 8.13 per cent with 33,734 UBs per day however, the AMAA noted that there was an issue with under reporting due to a tracking issue on the galleries on its website.

Private Media’s independent news website Crikey had a fall in traffic of 3.31 per cent to 20,740 UBs per day, despite it breaking a major story obtaining leaked financial records from newspaper publisher News Corp.

Other Private Media properties such as Property Observer and Smart Company were also down with a 13.12 per cent decline and 5.07 per cent month on month decline respectively. According to the survey, Property Observer had 7,438 UBs a day while Smart Company had 8,256 UBs while the Daily Review posted a 10.83 per cent increase in traffic with 2,849 UBs a day.

Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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