Later timeslot and big drop in audience for My Kitchen Rules helps Australia’s Got Talent build

Channel Nine’s decision to bump struggling reality show Australia’s Got Talent to a later slot paid off last night with the show picking up 100,000 viewers on last Sunday with 713,000 viewers.

Both AGT – which started at 8:00pm rather than 7:00pm – and the elimination segment of Ten’s I’m a Celebrity Get Me Out of Here! at 8:00pm (also 713,000) benefitted from a big decline in audience for My Kitchen Rules, which lost 500,000 from its season high of 1.938m to 1.425m at 7:00pm.

However, the normal show of I’m a Celebrity at 6:30pm climbed slightly with 584,000 viewers compared with 556,000 viewers last week according to OzTAM overnight metro figures.