MLA tells Aussies to ‘Say More With Lamb’ in winter campaign

Meat and Livestock Australia (MLA) is inviting Australians to ‘Say More With Lamb’ in the latest winter campaign for Australian Lamb via The Monkeys, part of Accenture Song.

Building on the ‘Share the Lamb’ brand platform, a series of six films were created to show how a serving of lamb is always a moment of excitement and anticipation as it hits the table. The creative poses that instead of finding the right words to say at dinner, all you need is the right lamb dish to serve.