F.Y.I.

MLC unveils new brand platform ‘A Lifetime in the Making’, via Princess

October 13, 2025 9:18

MLC has launched a new brand platform fronted by comedian Matt Berry, created with independent creative company Princess, redefining how Australians think about superannuation and retirement.

The announcement:

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Topics

Beth O’Brien Cameron Bell Jonny Berger Kaimera Matt Berry MLC Princess Renee Howie Sam Dickson

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MLC unveils new brand platform ‘A Lifetime in the Making’, via Princess

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