Mnet shows off toys in new app for Target’s Toy Sale

Media agency UM and mobile solutions agency Mnet Mobile have created an app aimed at demonstrating what toys on sale at Target can do.

The app was created for the chain’s Australia’s Biggest Toy Sale campaign, which is being rolled out nationally with the creative line “bringing toys to life”.

The app interacts with ads, in-store point-of-sale and selected catalogues to demonstrate what toys being advertised in the campaign are capable of.