Mob rule in Adelaide
It may only be a good cause, but Red Cross is rather jumping the shark by holding a flash mob.
It’s not as if it’s Adelaide’s first.
It’s not even as if it’s Rundle St Mall’s first.
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Just because the idea isn’t original doesn’t make it any less valid. I don’t think a term used to describe tv shows that have run out of fresh ideas really applies here.
I think the danger is that the flash mob is becoming the 2010 equivalent of the table outsdide the supermarket with a petition to sign. When you’re out shopping on Saturday there’s always one there, but you don’t necessarily notice the cause.
Cheers,
Tim – Mumbrella
Flashmobs are just wallpaper these days. Garish orange floral wallpaper that offends the senses but you tolerate because you can look away easily.
Terrible. It’s like a bad school pantomime. I think the success (or otherwise) of the event is shown by the fact that no one stopped to look. The danger when creative approaches are given names – like ‘flashmob’ is that they then become part of a menu. Then, when thinking of an idea, people start looking to the menu and instead of generating a new idea, they just pick an activation off the menu.
This was a borrowed, tired idea, poorly executed.
SNORE……………………….. wake me up when the dancers hit…
1) You need more than 200 people to make a major visual impact in an area that size.
2) While is shows that the marketing team were trying to do something different, it had no unique feel to it or idea to it. as everyone has said, its old and done done and done.
3) I am not really adding anything to the conversation here, but I wanted to say more than, yeah… I agree with everyone else here.
It just goes to show, Australian marketers don’t have much imagination…. (that might stir things up a bit..)
Im pretty sure when you put a sign on yourself, it becomes a “protest”.
So lets stick signs on ourselves and stand in the street to prevent this ever happening again.
I particularly enjoyed those whose signs were around the wrong way
Most of the activities we are seeing via advertising are not “pointless” or “unusual” so relabeling crowd manipulation as a flash mob is not helping the cause. See David.