Mobile commerce, measurement and strategy to be discussed at first Mumbrella Mobile Marketing Masterclass next month

Mumbrella is holding a mobile masterclass to help marketers and agencies make the most of the fastest growing medium in advertising.

Marston

The half-day course covers evolving trends including mobile payment, how to capitalise on the shift of marketing dollars into mobile and how to meaningfully measure performance.

It is being curated by one of Australia’s mobile pioneers, Rob Marston, the founder of mobile-first digital agency Zeus Unwired who previously launched mobile ad network giant InMobi into the Australian market, and is a lecturer on mobile at UTS and Mumbrella Digital School.