Mojo’s creative chief: I don’t want silos or fiefdoms
The creative department of Publicis Mojo Sydney is undergoing a structural and cultural revamp following the departure of highly-prized ECD Micah Walker.
Co-chairman and chief creative officer of the Mojo group in Australia and New Zealand Craig Davis took full creative control of the Sydney office following Walker’s exit in July.
He told Mumbrella that he has put into place a “flatter” structure within the creative department based on the principle of “meritocracy”.
“I’ll be more more hands on at the agency,” he said. “But I want a flatter, meritocratic system. I don’t silos or fiefdoms. I’m not just looking to change the structure of our creative department, I want to change the culture.”
Their pure waters stuff for Boags was also awesome!
Three years and still ranking outside 15 and lower than Ogilvy Sydney.
Bang up job there.,,,,
the Mumbrella CCreative agency review must be flawed.
Over the last couple of years Mojo Sydney has smashed it. The fact you think there’s 15 other agencies ahead is laughable.
No I don’t work there.
Please inform us to how Mumbrella rates creativity in Sydney?
I think your creative agency review survey ranks outside the top 15 creative agency review surveys in advertising.
Flat’s the right word for it.
To give an agency a more creative profile, hire better account service.