Monash IVF campaign promotes patients’ patience and bravery

Australians who have embarked on the process of IVF have described the emotional toll it takes, in a campaign from Monash IVF.

The ‘Let’s be brave together’ campaign from SDWM, seeks to start conversations about the emotional requirements of the IVF process, and shifts the tone of Monash IVF’s marketing towards empowerment and education.

 

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