Monday.com used AI to patch a missing scene in latest ad

Monday.com’s regional marketing lead has revealed how the work management platform used artificial intelligence to fix a missing scene in its latest advertising campaign, which, fittingly, is all about AI.

Stephanie Perez-Israel, APJ marketing lead at Monday.com, told an audience the team forgot to film a key scene for its global campaign, “AI Had the Time of My Life.”

Released across Australia last week, the ad features a playful office setting where employees meet a Monday AI sidekick — a purple llama — while Dirty Dancing’s “The Time of My Life” plays in the background.