Monday markets: Media, marketing and advertising stocks snapshot

May 30, 2022 10:24

Rising inflation appears to be giving way to increasing uncertainty and reduced demand from advertisers on the tech platforms.

The share prices of tech firms with meaningful advertising businesses encountered a seismic fall last Tuesday after Snap Inc issued revisions to its Q2 forecasts that saw tech stocks plummet $233b. A challenging macroeconomic environment and less discretionary consumer spending due to inflation has incited speculation there will be less demand from brands to reach potential customers.

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Seja Al Zaidi

Seja Al Zaidi was Mumbrella’s finance reporter, spearheading the publication’s coverage on the financials of advertising, marketing and media sectors.

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