News

St George Bank introduces animated life coach Little Dragon in latest campaign

May 8, 2017 12:01

Little Dragon, a small animated dragon who gives life coaching and advice about home loans and investments, is the focus of a new campaign for St George Bank.

Created by Saatchi & Saatchi, Little Dragon aims to represent the little voice in the customer’s head, appearing at moments of indecision to inspire and motivate.

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Zoe Samios worked at Mumbrella between 2016 and 2019, finishing up as senior media reporter in March 2019.

Topics
Mike Spirkovski Saatchi and Saatchi St George Bank
2 COMMENTS
Coke head 9 May 17

Nuffin’ like the smell of coffee in the morning!

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Adam Millard 2 Nov 18

Please send the latest little dragon bill poster – currently seen at bus stops. Thanks

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