Mondelēz global media innovations director Pete Mitchell departs after two years in the role

pete mitchellPete Mitchell has vacated his role as global media innovations director at Mondelēz International after just under two years with the company.

The Brit joined the snacking giant in his first client-side role from media agency Mindshare in the US where he led the digital business for BP.

He joined with a brief to evaluate the firm’s media activity in all markets across all brands – which include Oreo, Trident and Toblerone – and find ways to innovate in the channels that it uses. It was a rare client-side global media role based in Asia.

Mitchell’s departure was based on a “mutually agreed decision,” he told Campaign Asia magazine.

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