Mondelez shifts Cadbury biscuit brands from Droga5 to Saatchi & Saatchi Sydney

Droga5 has lost its lead agency status on some Cadbury chocolate and biscuit brands as Mondelez has consolidated the brand’s account with Saatchi & Saatchi Sydney.

Ben Wicks, general manager marketing explained that the reshuffle would see all Cadbury advertising moved under Saatchi & Saatchi, while Droga5 will remain on its roster for other candy and biscuit brands.

The move follows Woolworths’ decision last month to add Leo Burnett to its creative roster, effectively ending Droga’s stint as lead agency on that account. Last month Droga revealed Havas ECD Steve Coll will be joining the agency to head its creative efforts.