Mondelēz moves $40m media account from Carat to Mindshare

August 7, 2018 1:10

Group M’s Mindshare has won the Australian and New Zealand arms of Mondelēz International’s media account after a competitive global pitch.

The local account is said to be worth around $40m, and involves working with brands including Cadbury, Oreo, Pascall, Philadelphia and The Natural Confectionery Company.

Some of the brands Mindshare will now be buying media for

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Vivienne Kelly

Vivienne Kelly was previously the editor of Mumbrella from 2016 to August 2020.

Topics

account win Belvita Cadbury Carat Group M media account Mindshare Mondelez Mondelēz International Pascall The Natural Confectionery Company Tom Slade

1 COMMENTS

Interesting 8 Aug 18

‘Tom Slade, senior media manager at Mondelez International said the review looked at programmatic, transparency and e-commerce, and thanked Carat for its work on the account’

Not a great reflection on Carat and Dentsu considering these are three of their key pillars. I would think some key people changes will be in place over at DAN soon. The ongoing losses will not be acceptable.

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