Four agencies win out in Mondelez below-the-line pitch
Snack food giant Mondelez has revealed 30thirty, Immediate, Integer and Oxygen will handle its below-the-line marketing activity following a competitive pitch.
Mondelez told Mumbrella earlier this year it was looking to “consolidate” its below-the-line marketing activity with the pitch which had started before Christmas.
A spokesperson said: “We’re satisfied that we have a diversity of talent, ideas and experience in the group appointed to do great work on our iconic and upcoming brands.”
Mondelez brands include Vegemite, Cadbury, Kraft, Philadelphia, Belvita and The Natural Confectionary Co.
