Montana wine rebrands as Brancott Estate

New Zealand’s biggest wine label Montana has rebranded as Brancott estate as part of an international repositioning.

The announcement:

Wine industry leader Montana today announced the internationally successful New Zealand wine brand is to go back to its heritage and Marlborough roots as part of a new assault on key export markets.

Brancott Estate, named in honour of the Brancott Vineyard where Montana first pioneered New Zealand’s flagship varietal Marlborough Sauvignon Blanc, will become the new name for the Montana brand globally. The change to Brancott Estate will focus resources and significant, single minded investment globally to leverage the power of a single, premium brand.