Mooted immigration reforms are a ‘mega win’ for the PR industry, says Thrive PR’s Leilani Abels

Kalila Welch

May 15, 2023 8:46

Thrive PR’s Leilani Abels has welcomed immigration reforms committed to by the federal government in the 2023 budget, which she believes will help to see a “coming of age in the public relations industry in Australia, now and into the future”.

The sector has been calling for immigration reform for some time, as border closures put an even greater strain on an already dwindling PR talent market, Abels said.

Mid last year, the Public Relations Institute of Australia (PRIA) launched the The Migration Task Force, with the financial support of 17 agencies and a recruitment firm, with Thrive part of the cohort.

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Kalila Welch

Kalila Welch joined the Mumbrella editorial team in November 2021. She took a brief career break in mid 2023 to complete her Masters of Journalism before returning to Mumbrella for a year.

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