Moraitis Group rebrands

Moraitis Group has today announced a rebrand and logo which were created by their internal marketing team.

The announcement: 

Fresh produce farmers and distributors, Moraitis Group, has unveiled new branding to herald the business’ firm focus on innovation, excellence and a deep commitment to its guiding values. Famed for its high quality fresh produce, industry-leading product innovation and passion for enduring customer relationships, Moraitis Group is set to be just as famous for its dedication to integrity, respect and responsibility – now appropriately, front and centre in its logo.

It’s the latest step in the transformation of the nation’s largest vertically-integrated fruit and vegetable business, following the purchase of a 70 per cent stake in the company earlier this year by a group of investors led by the diversified global conglomerate, Chevalier International Holdings.