More digital ad spend wasted in Q1 2022 than last 6 months of 2021: Next&Co report

Andrew Banks

March 10, 2022 2:25

As digital advertising expenditure reaches new records, advertisers continue to waste their ad dollars, with more than $134.3 million set to be wasted in the January to March 2022 quarter, an average of 40% media spend waste, according to the latest Next&Co Digital Media Wastage Report.

The latest data eclipses the digital ad spend wastage figure of $104.3 million for the six months between July and December last year.

In its latest report, independent digital media agency Next & Co audited 81 companies with digital ad budgets of between $500,000 to $39 million across a mix of ASX-listed, multinational, national and SME companies.

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Andrew Banks

Andrew is an editor and journalist with over 27 years' experience, working across publications including news.com.au, The Sunday Telegraph and The Australian newspaper.

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