More live music, more character development, more Marcia: Inside Australian Idol’s world-first refresh
Australian Idol is launching tonight against Survivor and MAFS. It’s an action-packed timeslot, and Seven is betting that a world-first format shake-up, a renewed focus on character development, and the injection of some classic Idol names will have viewers hooked.
Seven’s head of entertainment, Majella Hay, tells Mumbrella about the new revamped season of the original high-stakes reality competition.
Australian Idol is a pioneer of the reality television format. While other reality shows are seen as an easy short-cut to a career in entertainment, Australian Idol has arguably spawned more household names than any reality franchise on earth.
Jess Mauboy, Shannon Noll, Guy Sebastian, Stan Walker, Lisa Mitchell, Matt Corby, Wes Carr, Ricki-Lee Coulter, Casey Donovan, Anthony Callea, Damien Leith, Rob Mills, Paulini Curuenavuli – all these artists were first exposed through the show, and have sustained successful entertainment careers across two decades.
