More than 50% of advertisers concerned about the removal of cookies, finds Kantar

November 19, 2021 10:37

Kantar has released its 2022 global Media Trends and Predictions report, revealing that 59% of advertisers are concerned about the inability to track online media via cookies.

Earlier this year, Google announced that it is delaying its plans to phase out third-party cookies in the Chrome browser for campaign management, targeting, and measurement to mid-late 2023.

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Emma Shepherd

Emma Shepherd was the acting deputy editor at Mumbrella who has over seven years of print and digital experience in the industry and has previously worked as a reporter for media outlets Bauer Media (now Are Media), Yahoo Australia, and a content strategist and writer for various independent marketing agencies.

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3 COMMENTS

Paridell 19 Nov 21

Does Mumbrella allow comments once again?

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Damian Francis 22 Nov 21

Hi Paridell (Interesting name…),

Yes, Mumbrella does allow (appropriate) comments once again.

Cheers,

Damian

Kevin Deeb 23 Nov 21

Advertising across omnichannel retail finds success with consumers a report … better quality and more relevant compared to 2020, but also more repetitive

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