More than 600,000 viewers tune in for first AFL clash of the season

The first night of Seven’s 2018 AFL coverage – which saw Richmond defeat Carlton once again –  attracted 664,000 metro viewers, up over ten percent on last year’s audience.

Although it was not the most watched program among the key advertising demographics, 16-39, 18-49 and 25-54s, the AFL clash was the most watched non news program for Thursday and helped Seven win the night overall, with a 23.1% share.

Be a member to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Become a member

Get the latest media and marketing industry news (and views) direct to your inbox.

Sign up to the free Mumbrella newsletter now.

"*" indicates required fields

 

SUBSCRIBE

Sign up to our free daily update to get the latest in media and marketing.