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AdAge: Chevy Did Not Create That Heart-Rending Dying-Dog Spot: Short Was Created as Part of Oscar-Related Ad Contest Sponsored by Company

They say you can’t go wrong by using a cute dog in a TV commercial. But what about a dying dog?

General Motors’ Chevrolet is being lauded — and ripped — for an emotional new TV spot for the Equinox showing a woman saying goodbye to her pooch “Maddie” before the dying dog is euthanized.