Morning Update: Forgotten toys want to know what love is in ad for UK Freeview

Miranda Ward

December 4, 2014 8:44

AdWeek: These Forgotten Toys Want to Know What Love Is. They Want You to Show Them

“If your once-loved, coldly discarded belongings could share their feelings of loss and exile, what would it sound like? Like Foreigner, that’s what.

In this Leo Burnett spot for British TV service Freeview, a bunch of “left behinds”—mainly unsold toys and figurines—spring to life after a parish rummage sale and sing along with Foreigner’s 30-year-old power ballad “I Want to Know What Love Is.”

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.