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AdWeek: Derek Zoolander Spoofs ‘The More You Know’ PSAs for NBCUniversal
Zoolander 2 might not be much of a movie—the upcoming Ben Stiller comedy has been “critically savaged” -but the movie’s marketing campaign has been epic.
In its latest masterstroke, Paramount Pictures has teamed up with NBCUniversal for a multi-platform, cross-portfolio series of PSAs parodying NBC’s ‘The More You Know’ campaign. In the series of spots, called The Outside Matters, Stiller’s male model character, Derek Zoolander, will tackle society’s most serious issues, like the importance of outer beauty.
