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AdAge: Phone Carriers Asked to Block Ads From Consumers’ Data Charges

An ad-blocking company used a full-page ad in Monday’s Financial Times to target yet another aspect of digital advertising that consumers might not appreciate: the impact of ad tech on their mobile-phone bills.

“Mobile ads consume 50% of the data mobile subscribers pay for,” the ad says. “Advertisers make billions in mobile advertising. Consumers should not have to subsidize their business.”