Morning Update: AdNauseam chaos; SXSW still matters; JWT Global CEO in hot water: denies allegations; HSBC gets weepy with Saatchi
LinkedIn: New Anti-AD App will create total chaos?
Until recently ad blockers were considered the biggest threat for the ad industry and businesses. But now there is a new app, Adnauseam.io that can, potentially, have an even higher detrimental effect (HT Tim Smits and Peeter Verlegh).
Adnauseam’s purpose is to disturb the online ad industry completely. How? By blocking all ads and then automatically click on all of the ads on the page you were viewing. This will force advertisers to high costs because they normally have to pay for each click that is generated (are you paying attention Sir Martin Sorrell?).
Mumbrella are you going to keep updating your readers on the Gustavo Martinez story? It has local relevance particularly as he was visiting JWT Australia just last week.