Morning Update: AdWeek hammers Sofy BeFresh ad; Bloomberg’s business cover; Grey asks media for a party; O2’s rugby ad

Alex Hayes

September 11, 2015 8:37

Creativity: Carefully at Bloomberg Businessweek’s Apple Cover

On the heels of Apple’s 2015 keynote, Bloomberg Businessweek unveiled a cover stoy by editor Josh Tyrangiel about the making of 3D Touch, one of the key features of the 6S iteration of the iPhone. Along with it comes a simple cover showing the backside of the device. It looks pretty normal until you read the copy that sits in place of the usual “Designed by Apple in California. Assembled in China” text on the actual phone.

https://www.youtube.com/watch?v=xKdN3G4VyoM

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

Topics