Morning Update: Air France brings its ‘France is in the air’ position to its safety demonstration video

https://www.youtube.com/watch?v=0N3J6fE-0JI

Campaign: Air France “France is in the air – safety demonstration video” by BETC Paris

Air France has brought its “France is in the air” position to a theatrical safety demonstration video. BETC Paris created the film, which will be used on transatlantic flights from 1 April and features dancers and a pop backing track. Air France is not the first airline to experiment with its in-flight safety videos. Delta Airlines has previously commissioned its agency, Wieden & Kennedy, to create instructional videos with flair.