Morning Update: Paramount to fight piracy with early web release of movies; Always unveils next ‘Like a Girl’ ad
https://www.youtube.com/watch?v=VhB3l1gCz2E
Campaign: Always unveils next ‘Like a Girl’ ad and signs up Game of Thrones star Maisie Williams
Always has unveiled the second instalment of its ‘Like a Girl’ campaign, signing up Game of Thrones star Maisie Williams as an ambassador and launching a “confidence curriculum” for schools.
The new film runs in the same vein as the original ad. They feature a range of girls and young women outlining certain things they feel they ‘can’t’ do, according to social norms. One example used in the film is “rescue people”.
