Morning Update: Anna Kendrick in Newcastle Brown Ale Super Bowl campaign; Oxfam under pressure to cut ties with Scarlett Johannsson

Miranda Ward

January 31, 2014 8:38

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=9g9wXBkdWEg

AdWeek: Anna Kendrick Isn’t ‘Beer Commercial Hot’ but Is Hilarious in Newcastle’s Super Bowl Campaign

“Newcastle Brown Ale, which didn’t buy airtime in Sunday’s Super Bowl but is doing a wonderfully silly campaign about how it almost did, rolled out more content from Droga5 this week—including the hilarious endorsement below by Anna Kendrick.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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Morning update

1 COMMENTS

The Internetz 31 Jan 14

Scarlett Johansson has ended her relationship with Oxfam in light of her SodaStream partnership: http://bigstory.ap.org/article.....ambassador

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Morning Update: Anna Kendrick in Newcastle Brown Ale Super Bowl campaign; Oxfam under pressure to cut ties with Scarlett Johannsson

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