Morning Update: Schwarzenegger goes undercover; GoDaddy’s new Super Bowl ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=8ShyrAhp8JQ
AdWeek: Apple Cuts ‘Your Verse’ Into Shorter Ads, But It’s the Website That’s Really Interesting
“Apple’s “Your Verse” commercial, which rolled out 10 days ago, was a pretty nice start to 2014 for the company’s marketing. The 90-second spot, advertising the iPad, is great to look at, and has an inspired—if borrowed—message. It’s been airing all over and generally getting an enthusiastic response.”