Morning Update: Schwarzenegger goes undercover; GoDaddy’s new Super Bowl ad
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
https://www.youtube.com/watch?v=8ShyrAhp8JQ
AdWeek: Apple Cuts ‘Your Verse’ Into Shorter Ads, But It’s the Website That’s Really Interesting
“Apple’s “Your Verse” commercial, which rolled out 10 days ago, was a pretty nice start to 2014 for the company’s marketing. The 90-second spot, advertising the iPad, is great to look at, and has an inspired—if borrowed—message. It’s been airing all over and generally getting an enthusiastic response.”
The Guardian: Guardian blocked in China after story about leadership’s offshore wealth
“The Guardian appeared to be partially blocked in China on Wednesday after revealing that relatives of the country’s top political and military leaders are making use of offshore companies in the Caribbean.”
https://www.youtube.com/watch?v=URgQdz7qd8A
Mashable: CarMax Recreates Its Super Bowl Ad – With Puppies!
“After a three-year absence, CarMax is back in the Super Bowl ad lineup with a spot that envisions a customer getting a dramatic slow clap after making his purchase and — as a special treat — a version of the ad features puppies.”
The New York Times: NBC Looks to Cosby to Revive Its Comedy Prospects
“Few performers in history have meant more to a network than Bill Cosby has to NBC, so it is hardly surprising that NBC has reached out again to the famous comic in what appears to be another hour of comedy need.”
AdWeek: Arnold Schwarzenegger Goes Undercover at Gold’s Gym in Amusing Charity Video
“Given the rough few years he’s had lately, it’s not surprising Arnold Schwarzenegger might want to be someone else for a while. He’s making a habit of it, anyway.
The Governator, who looked hilarious in a Bjorn Borg getup for Bud Light’s Super Bowl teaser, dons another disguise in a different video, going undercover as an employee at Gold’s Gym in Venice, Calif., to draw attention to his After-School All-Stars program.”
Mashable: Facebook Tests Mobile Ad Network
“Facebook took a step towards offering a mobile ad network on Wednesday with a small test running Facebook ads in mobile apps from other publishers.”
https://www.youtube.com/watch?v=WycoJMKzXZ4
AdWeek: GoDaddy Unveils the First Super Bowl Ad of Its Post-Sleaze Era
“GoDaddy, which this fall promised no more sleazy Super Bowl commercials, still shows plenty of skin in its first ad for this year’s game—but it’s mostly male, and it’s absurdly pumped up.”
