Morning Update: Apple Watch ad borrows from the past; A marketer’s guide to the 10 best events at SXSW

Miranda Ward

March 10, 2015 8:32

https://www.youtube.com/watch?v=1Ql0Z8Il73s&

AdWeek: Apple Watch May Be the Future, but Its First TV Ad Borrows From the Past

For a product Apple hopes will be revolutionary, the first TV commercial for the Apple Watch, unveiled today, had an instantly recognizable style. And no wonder—it’s a style that’s gained no small measure of equity since the advent of the iPhone in 2007. And the ads continue to look and sound great.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.