Morning Update: Apple Watch’s spartan ads; Buzzfeed journo attacked; UK launches anti-piracy ads; Twitter launches moments

Alex Hayes

October 26, 2015 6:34

https://www.youtube.com/watch?v=fHE5WDO5l5Y

AdWeek: Chloë Sevigny, RZA and Uber Pop Up in the Latest Apple Watch Spots

Apple has added seven new 15-second Apple Watch commercials to the six unveiledearlier this month, and this round gets some extra star power from actress Chloë Sevigny, musician RZA and R&B singer Leon Bridges.

The spare set pieces are once again set in pastel dreamworlds. But make no mistake: The goal of these ads is to show how a powerful wearable like the Apple Watch can make your actual lived life easier and more convenient—and not coincidentally, make you a cooler person along the way.

Subscribe to keep reading

Join Mumbrella Pro to access the Mumbrella archive and read our premium analysis of everything under the media and marketing umbrella.

Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

Topics