Morning Update: April Fools Day in the US; W+K turns its website back 30 years

AdAge: April Fool’s Day 2015: All the Pranks Fit to Print

Every year, marketers and agencies take a stab at April Fool’s Day. It’s a great opportunity for good, safe fun that vaguely carries brand messaging. This year brought business software from Tumblr and a finely-crafted selfie stick. Below, a few that grabbed our attention.

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