Morning update – August 29: Facebook competition rules shakeup; An advertising epic; What is native advertising?

Tim Burrowes

August 29, 2013 10:00

This is Morning Brief, our trial catchup on the media and marketing events that happened while you were asleep.

AdWeek: Ad of the Day: Guerlain Goes to the Ends of the Earth in the Year’s Most Lavish Spot

“This new ad for French perfume house Guerlain’s Shalimar fragrance is perhaps the single most elaborate spot this side of the same director’s famous Cartier commercial from last year. Say what you will about Bruno Aveillan’s baroque aesthetic. No one will ever claim the guy did anything halfway.”

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Tim Burrowes

Tim Burrowes is the publisher of Mumbrella and Unmade. He co-founded Mumbrella in 2008 and sister title Unmade in 2021. He's worked in the UK, Middle East, Asia & Australia and has specialised in writing about the communications world for the last 25 years. He wrote the book Media Unmade, published in 2021, and became the presenter of MediaLand on ABC Radio National in 2025.