Morning update – August 30: Rubio’s The Ocean, WPP on Publicis/Omnicom merger

August 30, 2013 7:45

This is Morning Brief, our trial catchup on the media and marketing events that happened while you were asleep.

Ad Week: Rubio’s salutes the ocean – Rubio’s, an American chain offering Mexican Grill, has launched a new ad campaign which promotes its respect for The Ocean but Ad Week asks if the ad sinks or swims?

The point of the ad is clear—Rubio’s respects the ocean, hooray for sustainability, etc.—but the execution is a bit of a head-scratcher.

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Nic Christensen

Nic Christensen worked for Mumbrella from 2013 to 2016, in roles including deputy editor and media & technology editor. He is former media writer for The Australian and has also worked as a reporter for The Daily Telegraph and senior producer for Radio 2GB.

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