Morning Update: Bacardi’s mobile house party; The rise of ‘femvertising’; All still rosy for The Bachelor franchise; Facebook shopping feed

Alex Hayes

October 13, 2015 8:44

https://www.youtube.com/watch?v=IDhl2UuB9_o

The Drum: Bacardi eyes ‘bold’ creative following release of first work from BBDO and OMD

Rum brand Bacardi is trying to win over millennials with a spot that shows a house party taking place on the back of a truck and picks up more and more people as it drives along.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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Morning Update: Bacardi’s mobile house party; The rise of ‘femvertising’; All still rosy for The Bachelor franchise; Facebook shopping feed

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