Morning Update: Bill Murray’s Netflix Christmas; Water brand tells millennials to live life; Facebook launches crowdfunding platform

Alex Hayes

November 19, 2015 8:19

AdWeek: 72andSunny Wins Seventh Generation, Breaks Scathing Ad About Carefree Millennials

Here’s a fun send-up of live-for-the-moment advertising aimed at millennials.

72andSunny just picked up the ad account of Seventh Generation, the environmentally minded cleaning, paper and personal care products company. And its first work for the new client is for Bobble, its water bottle brand—the satirical commercial below is packaged as a takedown of the too-carefree approach to drinking water out of single-use plastic bottles.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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