Morning Update: Blind woman challenges viewer to don’t-blink-first contest in video for eye-care group

Mumbrella Asia: Blind woman challenges viewer to don’t-blink-first contest in video for Indian eye-care group

Lowe Lintas has launched an online video campaign for an Indian eye hospital chain that begins with a blind woman challenging the viewer to a game where the first person to blink loses.

“Please be honest if you blinked, because I cannot see. I am blind,” the woman says. “I hope you would not blink at the thought of donating your eyes for someone, like me.”