Morning Update: Boy shares life with a bear in spot for child bereavement charity; Rotary celebrates polio eradication with animated ad

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

Creativity-Online: Boy Shares His Life With A Bear In Moving Spot For Child Bereavement Charity

“Child bereavement charity Grief Encounter ran this heartrending spot on U.K. Mother’s Day this weekend, highlighting the gaping hole that losing a parent can leave in a child’s life. It shows a little boy doing all the things you’d expect his mother to do — putting a band-aid on his knee, pulling his boots on, switching his night-light off — by himself, with only a teddy bear for company. The spot was created by Green Cave People (the shop opened by former DLKW ECD Malcolm Green in 2011 with former Lowe strategy director Marc Cave) and directed by Liz Murphy via Nice Shirt Films.”