Morning Update: Bud Light axes Schumer/Rogen ads; Fox Sports begins native ads; what I hate about your whisky; Havas hires CEO for China
Ad Age: The Party’s Over: Bud Light Ends Campaign Amid Slow Sales
Almost exactly one year ago today, Anheuser-Busch InBev CEO Carlos Brito teased what he described on an earnings call as “revolutionary new creative” for Bud Light coming from Wieden & Kennedy, which had just won the nation’s largest beer account from BBDO.
But the politically themed Bud Light Party campaign starring Seth Rogen and Amy Schumer, which debuted during the Super Bowl, has proven to be a major disappointment by failing to reverse declining sales trends.
