Morning Update: You Can Drive a Mercedez-Benz in Mario Kart 8; Team behind Dove Real Beauty Sketches join digital agency; Ad Agency creates jewellery meant to combat sexual assault

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

https://www.youtube.com/watch?v=Wfs1PJIb_5U

Creativity-Online: You Can Drive a Mercedez-Benz in Mario Kart 8

“From Japan, home of the wacky, the weird and the downright innovative, comes this commercial for Mercedes-Benz, which promotes a new tie-up between the automaker and Nintendo’s Mario Kart 8. The spot inserts a Mercedes GLA into old-school game footage of Super Mario Brothers, then segues into a live action sequence featuring a real-life GLA, driven by an extraordinarily buff “Mario” with muscles bulging under his denim overalls.”