Morning Update: Chobani bear ambushes people in NYC; Heineken dares guys to get sentimental; Turkey deports journalist
This is our Morning Update, rounding up international media and marketing news from while you were sleeping.
AdWeek: Bear From Chobani’s Super Bowl Ad Is Now Ambushing People in NYC
“Marketers are officially obsessed with trying to frighten the world-weary populace of New York City. Following the recent devil baby and zombie stunts, here’s footage of the Chobani bear—an animatronic version of the real bear in the Super Bowl commercial—ambushing people in Manhattan, knocking over a hot dog stand and generally hamming it up. These videos are pretty funny, but I’d like to see New Yorkers fight instead of just whipping out their phones to take a picture.”