Morning Update: Coca-Cola names new CMO; Toddlers sledding for first time in new GoPro ad

Miranda Ward

October 24, 2014 8:33

This is our Morning Update, rounding up international media and marketing news from while you were sleeping.

AdWeek: GoPro Ad With Toddlers Sledding Is the Most Adorable 30 Seconds You’ll Watch Today

“Being a little kid is the best. Everything is new and different, the world is your oyster, and you don’t even know it. And your first snow day … wow, words can barely express the magical bliss for a toddler.

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Miranda Ward

Miranda Ward worked for Mumbrella from 2013 to 2017, eventually becoming deputy editor. Miranda joined Mumbrella in September 2013 from Sky News.

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3 COMMENTS

A shameful display 24 Oct 14

“Coco-Cola”. What is this magical chocolate cola you speak of?

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Miranda Ward 24 Oct 14

Hi a shameful display,
Thanks for pointing it out, that’s been fixed now.

Cheers,
Miranda – Mumbrella

Evan 24 Oct 14

I love the video. Her smile starts when she sees her Mum, so I’m guessing the child’s reaction is ‘ok, My Mum’s coming up now, so I can be less scared and enjoy the rest of the journey’.

So typical of that age range to say ‘Again’ after the fun ends.

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