Morning Update: Coca-Cola exits top 10 brands; App store shake-up; PWC ‘online ads to trump broadcast’; Sorrell survives revolt
Campaign Live: Coca-Cola crashes out of world’s top 10 brands
Coca-Cola, one of the world’s most iconic brands, has been served a warning after it failed to place in the annual BrandZ ranking of the top 10 global brands for the first time.
The 130-year-old soft drink brand has been a mainstay of the global top 10 by brand value since the BrandZ report was launched in 2006 and it was placed third after Microsoft and GE. But it was soon overtaken by the likes of Google and by last year had slid down to 8th place, albeit its brand value continued to grow year by year, as the chart below demonstrates.
You post the article about not making the top 10. Yet you don’t post the top 10 results?
Hi Adam, If you click on the headline under the Coca-Cola image you will be taken to the article’s homepage where the complete top ten list is printed.
Hi Adam, if you click on the link under the Coca-Cola image you will be taken to the source article where the top 10 results are listed.