Morning Update: Cosmo launches car; Netflix sued for poaching; Guardian US to axe 30% staff; former Disney exec ‘loves piracy’
Campaign Live: Cosmopolitan partners Seat to launch car for women
The car is a special edition of Seat’s Mii model with specific accessories chosen by the title’s global creative team, regional editors and readers.
Susanne Franz, global marketing director at Seat, said that the car will meet women’s needs “in terms of daily usage” and this is the brand’s “most feminine car”. She said: “This new car goes beyond aesthetics, it is a functional vehicle where the design has a purpose.
