Morning Update: David Beckham’s new H&M ad; WashPo ramps up Instant Articles; Pepsi’s mute spokesman; Al-Jazeera preps job cuts

Alex Hayes

September 23, 2015 8:32

https://www.youtube.com/watch?v=4bAVPWf5t94

Campaign: H&M launches Adam & Eve/DDB’s Beckham campaign

H&M has released its first ad created by Adam & Eve/DDB, a trailer for a longer film featuring David Beckham and the American comedian Kevin Hart.

In the 30-second ad Beckham receives a phone call from his agent who tells him that Hart wants to come to stay with him to prepare for the part of Beckham in I Beckham, a fictional movie about the former footballer’s life.

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Alex Hayes

Alex Hayes worked for Mumbrella from 2013 to 2017 in roles including editor and head of Mumbrella Bespoke.

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Morning Update: David Beckham’s new H&M ad; WashPo ramps up Instant Articles; Pepsi’s mute spokesman; Al-Jazeera preps job cuts

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